“Travel is fatal to prejudice, bigotry and narrow-mindedness.” — Mark Twain
I am a national media relations expert, crisis counselor and social media strategist based in Seattle, Wash., and work with start-up technology companies, outdoor gear manufacturers and renewable energy companies in an effort to help them ‘move the needle’ in terms of generating company awareness, 3rd party credibility and ultimately, sales. Over the past 15+ years, my clients have consistently been featured prominently in the national business, technology and consumer press. As the media has changed over the past decade, so have my strategies and tactics. Today, moving the needle means going beyond earning ‘hits’ from Tech Crunch, Pando Daily, et al, by creating timely and trendy programs that generate earned media through owned media and as a result, significant consumer mindshare. One of my recent campaigns for Hark was the focus of a 2013 feature in PR Week. I also contribute to the Huffington Post.